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Independent financial planning that stays with you throughout your life

Independent advice on pensions, investments, inheritance tax and the new 2027 rules, for individuals, families and business owners across the UK.

Clients who retired earlier than they thought possible
Families who significantly reduced their inheritance tax
Business owners who structured exits with confidence
People who simply feel more in control of their financial future
What makes Aetas different

Advice built around you, not products

Your finances are personal. Behind every financial decision is your family, your ambitions, your business, your priorities and the future you are working hard to create.

That is why we start by understanding you — what matters most and what you want to achieve — before we ever consider solutions.

We take the time to listen, explain complex financial matters in plain English and help you make confident decisions without pressure, unnecessary jargon or advice that is not relevant to you.

Whether you are taking your first financial steps, planning for retirement, building your wealth, growing your business, protecting your family or passing on your legacy, we work alongside you as a long-term partner, adapting your financial plan as your life changes.

Technology helps us deliver an efficient service, but it will never replace personal relationships. You will always have access to experienced advisers who take the time to understand your circumstances and provide advice based on your goals.

Because when your adviser understands your life, they can help you make better financial decisions.

Helping you build, protect and transfer wealth with confidence.

Why clients choose Aetas

Independent advice that stays with you throughout your life

Financial planning isn't a one-off transaction. Your life changes. Your finances change. Your plan should change too. That's why you'll work with the same adviser over the long term, someone who knows your full picture, not just the last meeting.

Backed by the strength of a national firm

Through our parent firm, Insight Financial Associates

50+
Independent advisers
120+
Specialist support staff
FCA
Authorised & regulated
Who you will work with

One adviser. One relationship. Throughout your life.

You will meet your adviser at the first conversation and work with the same person throughout, someone who knows your full financial picture, your goals, and your family. Not a call centre. Not a rotating team. One adviser who stays with you.

PR

Peter Rose

Chartered Financial Planner & Pensions Specialist

Over 50 years' experience advising private clients, families and business owners. Peter focuses particularly on the transition into retirement and the years that follow, and leads our work on the 2027 pension and inheritance tax changes.

Book a conversation with Peter
DC

Daniel Cottam

Financial Planner

Over 20 years' experience. Daniel specialises in wealth management, financial planning, cash flow modelling and intergenerational estate planning for individuals, families and business owners.

Book a conversation with Daniel
What we do

Make better financial decisions with confidence

At the heart of everything is financial planning, bringing every part of your finances together into one clear plan, built around your life and your goals. Not a product sale. A plan that evolves as your life does.

For individuals and families

For business owners

A good place to start

Not sure where to start?

You don't need to know what type of advice you need. Most clients begin with a conversation about what's happening in their lives, whether that's approaching retirement, selling a business, receiving an inheritance or simply wanting greater confidence about the future.

The first conversation is free. We'll listen, ask the right questions, and help you work out what, if anything, needs to happen next. No obligation, no products discussed, no charge.

See how we work Book an initial conversation

Take the first step towards a clearer financial future

The first conversation is free. We'll listen, understand your situation, and give you an honest view of how we can help, with no obligation to proceed.

Book a meeting

A 30-minute call, video or in person. Free and no obligation.

For solicitors, accountants and trustees

A specialist financial planning partner for your clients

We work alongside private client solicitors, accountants, professional trustees and corporate finance advisers across the UK, on matters where coordinated tax, legal and financial input is needed.

Read more for introducers